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That's a good question; it's easy to wonder whether you're getting the best deal when you use different brands of credit cards to make different purchases. Sometimes a specific retailer will give a greater percentage of cash back when customers use their store credit card to make the purchase. Often, you can also get that same cash back if you are strategic about which card you use. There are so many great cards for shoppers to choose from, but you shouldn't feel like you have to get one from every store you set foot in. Find one card that gives you a good amount of cash back on all your purchases, and you'll be getting the sale discount as well as some cash back on top of that.