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"Citi Sound Vault" a new next generation music platform, is being rolled out by Citi, a Credit-Land.com advertising partner, giving cardholders access to shows featuring some of the biggest names in music in venues across America.
The experiences include meet and greets and backstage access. Citi Sound Vault is kicking off February 8 - 12 just in time for the Grammy's. They have announced that these initial shows will be headlining Sting, Beck, The Chainsmokers, and Metallica to performing at the Hollywood Palladium, Los Angeles.
This new platform is seen as a way to give cardholders a music experience of a lifetime. "Citi Sound Vault epitomizes the work we strive to create for our partners by providing them with custom music experiences," said Darin Wolf, EVP Live Nation Media & Sponsorship. "The driving force behind developing the concept was to put Citi cardmembers at the epicenter of the most electrifying week in music and continue to build on that unparalleled fan access throughout the year and beyond."
The schedule for the five days of music at the Hollywood Palladium is up, and they all have been Grammy winners and/or nominees. "The driving force behind developing the concept was to put Citi cardmembers at the epicenter of the most Concertelectrifying week in music and continue to build on that unparalleled fan access throughout the year and beyond," said Darin Wolf, EVP Live Nation Media & Sponsorship.
Here is the full list for the inaugural Citi Sound Vault rollout:
- February 8 and February 9: Sting, who is a 6-time Grammy Award winner
- February 10: Beck, who has won the Grammy for Album of the Year, and overall is a 5-time Grammy Award winner
- February 11: The Chainsmokers, who are a 3-time, 2017 Grammy Award nominee
- February 12: Metallica, a band who has won eight Grammy's and is 2017 Grammy Award nominee
Tickets are on sale now at Live Nation, a global entertainment company that has had a long term relationship with Citi when it comes to giving fans access to their favorite artists.
More information about tickets and shows can be found on the Live Nation website.